Franchising is not about scaling brands...

For over twenty (20) years I have been actively participating, head coaching, and committing both time and capital to the growth and scale of several iconic restaurant Brands in the United States, Europe, Asia, and the Pacific Islands. With numerous accounts of both success and failure, the common theme that effectively determines a Brand's probability of success is the companies firm and unrelenting understanding of what Franchising actually means and entails.

Most companies rightly believe that their product and / or service is the best thing, since the last best thing, and should be shared with the world. Beautiful, lovely, absolutely...how on earth do we accomplish this objective? It starts with the understanding that the franchise model is not about opening new locations, growing market share, or any other MBA graduate strategy of how to exceed the financial objectives set by their board of directors.

The optimal franchising model is based upon the efficient execution of planting, nurturing, growing, and evolving human-being strategic business partnerships. Most companies put their brand, logo, process, et al first...these companies will enjoy limited, if any, long term financial success. The truly enlightened companies put their franchisees and employees first, with the complete understanding that both of these groups can and will, grow and scale, anything...including your competitors.

Accordingly, you should not attempt to buy a franchise from any of these online "shopping malls" of Brands, that boast "...over 100 brands to choose from..." This is an example of Brands becoming a commodity, and the purchase of a Franchise is not analogous with the purchase of a piece of fruit. In fact, what you ultimately purchase, is not even listed on any of these websites...the people behind the brand. Yes, make no mistake, when you venture into the world of franchising, you are buying and selling people, in addition too Brands & Processes.

Consequently, before you complete a long and detailed application, arrange and participate in conference and/or video calls, and attend "discovery days", make sure you review the Brand's most recent Franchise Disclosure Document. This is free public information and will save you a tremendous amount of time and money. Once received, find out as much information as you can regarding the Brand leadership as this is usually item #2. Then proceed to items #7 and then item #19, as these will help you determine the Brands proof of concept and your projected investment payback.

Should you choose to enjoy a partnership with Tom Harper Franchise Consulting, we will help you optimize the franchising organizational flow chart below. In this way your Brand and Franchise partners will enjoy the derivative benefits of a successful franchise partnership...and I define "successful franchise partnership" as the growth and scale of all stakeholders net worth. Accordingly, the only brands I will represent have an established proof of concept, which is the original premise behind all franchising business models.

https://tomharperconsulting.com